Peak season is here – the busiest time of the year. Whether you’re new to the eCommerce business or a long-time eCommerce business owner, eCommerce peak season is a great opportunity for you to grow and have more customers.
People celebrate end-of-the-year holidays during this season including Halloween, Black Friday, Christmas, and so much more. Such holidays are the perfect time for shoppers to go shopping. Moreover, the pandemic paved the way for an increased demand for online shopping which is great for many eCommerce businesses.
So, knowing what’s on the way for you this eCommerce peak season, how should you prepare? Here are 3 secrets you must know to ensure success this busy peak season.
Improve or Leverage Customer Support
Customer support is essential in running an eCommerce business. Having a customer support team for your eCommerce business makes it easy for you to run the business and much easier for your customers to purchase and order your products.
If you already have an in-house customer support team, you can get them ready for peak season by:
1. Positioning them in the best way possible
2. Getting the right technology in place for your team
3. Anticipating what the customers’ behaviors are during this season
However, if you don’t have an in-house customer support team, you can always leverage 3rd party companies who offer services to fill your customer support needs. You will also avoid unnecessary overhead costs when you outsource your business’ customer support.
When you partner with a service provider for your CS needs, you’ll have an outsourced/offshore team of customer service representatives who can assist your customers with inquiries, orders, deliverables, etc. This makes it easier for your business to run during eCommerce peak season.
Get Logistics and Fulfillment Right
Fulfillment logistics and order fulfillment are also essential parts of running an eCommerce business especially during eCommerce peak season.
According to ShipBob, fulfillment logistics is the part of the supply chain that involves transporting customer orders and shipments, storing inventory in an eCommerce warehouse, packing boxes, and delivering orders on time.
Order fulfillment can often crossover with fulfillment logistics in many ways as they both focus on fulfilling customer orders. To do this right, you will need a team to monitor the delivery status of your customers’ orders. Your logistics and fulfillment team will also follow up and confirm orders to your customers.
Getting a logistics and fulfillment team will help improve customer experience and satisfaction this eCommerce peak season. Your business will receive incredible reviews from buyers which will encourage more customers to purchase from your online store.
Leverage Social Media for Promotions and Marketing
Many people use social media as a means to promote and market their eCommerce business. In fact, social media platforms such as Facebook, Instagram, and TikTok have in-app stores where online stores can directly sell their products to online shoppers. This is also a way for eCommerce businesses to promote and market their products and their business as a whole.
Social media is a promotional tool for eCommerce businesses. For this to work, you will need an effective and strategic social media campaign. This includes the platforms you will use to promote your eCommerce business, the frequency of posts per day, the ads that you will run, and the budget you will need for paid promotions.
Leveraging social media to increase brand awareness and online presence can help you succeed this eCommerce peak season. If you have little to no time at all to do this on your own, you’ll need a team to help you out. Your social media marketing team can help you get your SMM in place. That way, you can have more time to focus on business-critical matters.
Key Takeaways
Ecommerce peak season is a busy time for a lot of eCommerce businesses. It is also a great opportunity for you to grow, improve, and have more customers.
Customer support provides your customers with the support they need when it comes to inquiries, orders, deliverables, etc. So, you need to prepare your in-house CS team by positioning them in the best way possible. You can also leverage an outsourced CS team to avoid unnecessary overhead costs.
Logistics and fulfillment, when done right, help improve customer experience and satisfaction for your eCommerce business. What’s important is that your customers receive their orders on time and in perfect condition.
Social media allows you to promote and market your online shop and your products to interested buyers. So, get your social media management in place by getting a team to do all the tedious work for you.
Virtual Assistance this Ecommerce Peak Season
It’s undeniable that the end of the year is a busier time for eCommerce businesses. Synergist Corporate Solutions specializes in providing assistance to eCommerce businesses including customer support, logistics and fulfillment, and social media management. With us, you can experience peak season success. Want to leverage our professionally well-trained virtual assistants this eCommerce peak season? Get in touch with us today and our team will be glad to help you get started.
