Times have changed and along with it are marketing strategies adopted by businesses. Aside from posters, flyers, billboards, and word-of-mouth marketing, businesses have opted to social media as a means to market their business.
Thanks to social media, businesses have the opportunity to present themselves to a wider audience.
However, if your business is one of many around the world who haven’t tried marketing on social media, you might be missing out on a lot of opportunities, my friend. So, with that in mind, here are 10 benefits of social media marketing for your business.
1. Increased Brand Awareness
Over half of the world’s population uses social media. Social media platforms like Facebook, Instagram, and TikTok are increasingly becoming valuable tools for building and expanding your brand. They help businesses reach a large base of new and highly-targeted potential customers.
Social media marketing is not only for well-known and famous brands and businesses. In fact, 83% of Instagram users say they discover new products on the platform the longer they use it.
So, if you’re a small business looking to expand your customer base and grow your brand, start marketing on social media today!
2. Increased Website Traffic
Does your business have a website? If yes, social media marketing is a way to drive traffic to your website.
Posting and creating ads that promote content from your blog or website can catch your audience’s attention and interest to visit your website and see all the good stuff in there.
To ensure your website is seen by as many people as possible, include a link to it in all of your social media profiles. That way those wishing to find out more about you can simply click through for information. This is an excellent way to generate more traffic for your website.
3. Lead Generation
Social media makes it simple and hassle-free for potential customers to express interest in your business & products. It offers a great opportunity to engage with them and build relationships.
Social media has been an incredible asset for businesses, enabling them to generate leads in a secure and efficient manner. It is such a benefit for businesses now that many social media networks offer advertising formats specially designed for lead generation.
Creating lead-generating ads on social media helps increase your potential customer base, thereby increasing your sales for only a fraction of the cost of traditional digital prospecting campaigns.
4. Increased Sales
Is your sales funnel “clogged”? This only happens when you fail to turn a contact, lead, or prospect into a customer. Your social media accounts are a crucial part of your sales funnel.
Social media platforms have sales tools you can use to your advantage. These tools help you align your social media marketing efforts with your sales goals. Leveraging these platforms and tools can help you market on social media effectively and efficiently.
With the right social marketing tools and strategies, you’ll be able to keep your sales funnel going, thereby boosting your sales.
5. Content Promotion
Social media marketing is all about promoting content for your business. Uploading stunning photos and videos on your social platforms drives audience attraction and interest.
Moreover, presenting smart, well-researched content in front of new people is a great way to prove your expertise and credibility. With content promotion, you help develop a good reputation for your business.
Having a content marketing plan in place on a weekly or monthly basis is essential to maximize the benefits of social media marketing for your business. This can be done by promoting the right content at the right time.
6. Collaborate with Influencers
Recommendations and reviews from friends and family play a huge role in consumer decisions. When people talk about your products and services in a positive manner on social media, you build brand awareness, credibility, and reputation which encourages more sales.
Word of mouth marketing through social media is powerful, and partnering with influencers is one way to get more people to talk about you, your products, and your services.
Remember, influencers have a huge following on social media. Collaborating with them opens windows of opportunities for hundreds, if not thousands, to hear all about your brand.
Partnering with influencers is just another way to promote your brand on social media. So, if you have the chance to collaborate with a YouTuber, TikTok influencer, or an Instagram-famous person, DO IT!
7. Engagement with Customers
Social media is all about interaction and engagement with others. As a business, you’d want to stay connected with your customers and audience.
Fortunately, social networks allow you to directly interact and engage with real people online.
While traditional media marketing only offers one-way communication, social media marketing is a two-way street. This means you can interact and engage with your customers and audience by responding to comments and questions on your own social media posts.
Moreover, you can also engage in social media conversations by joining various groups on Facebook, LinkedIn, and other platforms with social media groups.
You can also use social engagement tools to keep an eye on what people are saying about your business or brand across social media.
Remember, customer and audience engagement keeps you relevant on social media.
8. Customer Service and Support
FACT: Social Media is a Customer Service Tool
People have this thinking that if brands are active on social media, they can reach out to their social accounts for customer service, and more than 50% of users expect a response from brands within three hours
By actively marketing your business/brand on social media, you give people access to excellent customer service and support through your social accounts, which helps build a good reputation for your brand. Customers can send their inquiries, questions, and concerns via Direct Messages (DMs) on Facebook, Instagram, etc.
9. Social Media Advertising
Unlike traditional ads which can be expensive, social ads are an affordable way to promote your business and distribute content to a wider, targeted audience online.
Social media platforms offer powerful targeting options so you reach the right audience without compromising your ad budget. Ad targeting options include demographic information, geography, language, interests, and online behavior.
With the right targeting, you can craft messages that are tailored to the individual needs of different customers. You only have to pay for those people who actually view your advertisement and not a broad audience that may or may not be interested in what you are selling.
10. Access to Insights and Analytics
Social media marketing can be a challenge if you don’t know what’s working and what’s not. Fortunately, you can have access to insights and analytics so you can evaluate your performance on social media.
Social platforms have tracking and analytics tools you can use to see which posts and ads show the best results, the time and day on which people are most engaged with your socials, and the type of posts that are most effective for engagement, reach, lead generation, and turnarounds.
With insights and analytics, you will know which strategies are effective for your social media marketing efforts, and you can decide whether to retain your current strategies or create a new one. This way, your time, energy, and money will not be wasted on marketing efforts that are not working.
The Takeaway
Keeping your social accounts active increases your online presence, thereby making your brand/business constantly relevant to your audience and customers. Social media marketing offers a variety of ways to build and scale up your brand.
Remember, more than 50% of the world’s population is on social media and there are people who will always look for services and products similar to yours. Now is the right time to leverage social media to reach a wider audience.
Let’s Market Your Brand Together
Whether it’s content creation, social advertising, or insight analysis, you maximize the benefits of social marketing with our team of social media marketers and managers. Get in touch with us and start your social media marketing journey today!
Awesome post.